Directions: Your team is preparing to start your own pizza
restaurant. Part of this involves creating a business plan to
help you consider your strengths,
challenges and opportunities before you open your restaurant. It
will
also help you think about the major areas of running a business,
possibly
helping you avoid obstacles that could hurt your restaurant’s
operations and
ability to make a profit. You will work together to complete the
five
sections of the Business Blueprint. Later, you will be presenting
your
plan to the class and to the “Banking Committee” as you try to obtain
money
to start your business.
Complete each section below, providing as much information as you
believe is needed to help you analyze your business and to convince the
Banking Committee to fund your proposed restaurant. Good luck!
Section 1: Business Background
This section of your plan should answer the following questions:
1. What is the name of your business?
2. Describe the planned location of your restaurant, highlighting some
of the key reasons your team has chosen this area.
3. Who are the key employees? What are their responsibilities?
Section 2: Production &
Operations
In this section, your team needs to discuss some of the key
requirements for running your business. These should include
answers to the following questions:
1. What processes do you follow in running your restaurant? Do
you have any special procedures or methods in your kitchen, dining area
or other parts of your business?
2. Describe your facility requirements. Why are they important?
3. What are your equipment requirements? What will you need in
your kitchen and dining areas? Do you have any special or unique
needs?
4. How much inventory will you need? Describe how much raw
materials you will need each month and each year. Are there other
items your business
requires?
5. What kind of quality control procedures are you planning on having
to make sure that you consistently create a quality product?
Section 3: Marketing Your Business
This is one the most important parts of your business plan. Your
team may have created the tastiest, most delectable pizza in the world,
but it will not matter if no one knows about it and fails to visit your
restaurant. There are two key areas that your business plan needs
to address:
1. Market Environment:
a. Describe the overall market as your team sees it. How much
demand is there for pizzas in general? What other characteristics
does your team see within the overall marketplace (remember, this about
the whole market, not just the area surrounding your restaurant
location).
b. What is your target market? Who are your potential
customers? Why do you think this target market is important and
will get you the sales your expecting?
c. Who is your competition? What are you planning to do to make
your target customers come into your restaurant instead of eating
somewhere else? How are you planning to make your restaurant
stand out and be different (remember, you are not the only pizza game
in town!).
2. Marketing Strategies:
a. What plans does your team have involving your product that will help
you increase demand for your pizzas?
b. Are you planning any special pricing strategies to potentially
increase your business (NOTE: be careful about pricing too
aggressively, you still need to cover your costs and make a profit).
c. What kind of promotions and advertising do you have planned to get
the word out about your restaurant? How much will it cost?
d. Are you proposing any special means of distribution to increase
sales?
Section 4: Business Finances
While the financial section of your business plan is probably the most
boring (who wants to deal with numbers, we’re here to make pizza!),
nothing else matters more than making enough money to pay your bills
with a little left over for you, the business owner. Your
business plan needs to discuss the following areas:
1. How much money will you need to borrow to fund your start-up
operation? Assuming you have five years to repay the Bank, what
will your monthly financing cost be (assume that the Bank has
generously decided to lend you the money with no interest).
2. What are the costs for all the items, etc., that you described in
the above section of your plan?
3. What are your fixed costs? How will your sales (or lack of
them) affect your ability to meet these obligations? What will
you do to keep
your fixed costs under control?
4. What are your variable costs? What will you do to manage them?
Section 5: Anything Else?
If there are other facts or information that you think is important for
the Banking Committee to know, feel free to add it to your plan.
The
more the Committee knows about your proposed restaurant business, the
more
likely they are to give you the money you need to get started!
